Sadly, I’m not into wine. Not because I don’t enjoy it. I do. I just don’t enjoy all the shit that surrounds enjoying wine.

Shit like wine people, talking to wine people and talking to wine people about wine.

All three of these things sounds terrible to me and I avoid them at all costs.

Even with cannabis, I’m kinda on the outside. I enjoy smoking and vaping, and an occasional edible, but I don’t much care for all the talk that surrounds it and the people who are so into it I get kind of scared being around them.

We all know at least one of the people I’m talking about here, right?

Anyway, even those like me who avoid wine and wine people knows that famed movie director Francis Ford Coppola has his own wine. I’ve gotten really drunk off of it. It’s not bad. Well, it looks like the man who brought us The Godfather is also now in the weed business.

Kinda makes sense, right? Wine and weed are very similar if you ask me. And not only in the fanatic way. The delicate process of making them, the continuation of popular types and strains, both beginning in the earth.

Says Coppola: “Wine and cannabis are two ancient and bounteous gifts of Mother Nature, linked by great care, terroir and temperateness,” Coppola said in a statement. “Expertise making one applies to the other. As with growing grapes, location matters, and The Grower’s Series reflects California agricultural expertise creating a true blend of art and science.”

Also from the article in Forbes

His latest “cannabis lifestyle brand” coined as The Grower’s Series, is in partnership with Humboldt Brothers, a sustainable cannabis farm tucked deep in the Emerald Triangle and includes three limited-edition, organic strains, “hand-selected to offer distinct and memorable experiences.”

Cultivated and curated by co-founders Johnny Deim (CEO) and Brett Todoroff (Chief Farming Officer), the duo selected a sativa-dominent strain, an indica-dominant strain and a hybrid — all grown on separate plots of land at different elevations to showcase the region’s diverse microclimates. Each one-gram container of flower are packaged together in a red wine bottle-shaped tin, topped with a version of Coppola’s signature label and an embossed pot leaf. Each box will retail for $99 and comes with a branded pipe and rolling papers.

Coppola and Humboldt Brothers celebrated the launch of its collaboration at a special edition of The Herb Somm’s Thursday Infuseddinner series at a private residence in San Francisco on October 25. Selling out in just hours, the evening featured canna-chef Holden Jagger’s inventive, infused cuisine along with a showcase of additional brands including Kurvana, Utopia and Rosebud Woman. Jamie Evans, the woman behind The Herb Somm, first met the Coppola team last August while speaking at the Wine & Weed Symposium in Santa Rosa.

“Having spent over ten years in the wine industry and now running a business in the cannabis industry, I think it’s incredible to see such an iconic family get into the space,” explains Evans. “There are so many synergies that exist between the two industries, especially in Northern California. The more support we can get from leaders like Francis Ford Coppola, the closer we get to breaking the stigma of cannabis nationwide.”
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